May 2, 2018

Consumer Guide to Candles – Part 3 – Fragrance

Ok, here’s the fun – and slightly more contentious – one! Most people buy candles because of the fragrance, quite simply they like how they smell!  The big candle makers Y**** etc have built their businesses on the smell not on the look or how fancy their jars are.  Its simply about what they smell […]

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April 27, 2018

Candles – a consumer guide – Part 1

As promised here is the first part of our Consumer Guide to Candles. What to look for and why? How do consumers make their mind up as to who they can trust and how to decipher brand labels and claims. What does ‘natural’ really mean? Fragrances vs Essential oils, whats best? Can you have an […]

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