We think we can all accept that animal testing is an outdated and unnecessary practice and one that should be outlawed.
But, not all cruelty free statements are treated the same.
We’ve talked before how not all cruelty free is the same and that a brand can be vegan but NOT cruelty free and can be cruelty free but NOT vegan – both of which are just weird and are a complete oxymoron.
But not all cruelty free statements and logos are the same either. Many bloggers and cruelty free activists will say that the only logo that is ‘official’, legitimate’ or ‘truly cruelty free’ are ones endorsed by Cruelty Free International (Leaping Bunny), PETA or Choose Cruelty-Free. So, what happens if you don’t agree with their politics or their stance on cruelty and refuse to endorse them? Does that make you less cruelty free?
Of course it doesn’t!
Just because you havent paid to use one of these logos doesn’t mean that you aren’t cruelty free, and why should it? These three organisations are not the only cruelty free pressure groups in the world (!) although their subscriptions and charges have meant that they are the better funded and therefore the more well-known.
We have our own reasons for not buying into this and although we agree with some of the principles behind PETA, we are fundamentally against many of things they do and we will never support them.
CFI is an amazing organisation and we support them in so many ways but we still have doubts about their processes and who and how they partner with – even more so after reading this article in the Huffington Post which also touches on Choose Cruelty Free in Australia.
For us, the key fundamental has always been about the parent company which is why we have only ever endorsed Naturewatch. They don’t have a fancy logo that they charge for but they do have their Compassionate Shopping Guide.
If you want to go cruelty free – and after all why wouldn’t you, it’s so easy to do – please do your research and understand that a company can be cruelty free and yet their parent company can still test on animals. And many cruelty free bloggers will tell you that that is ok.
It’s a cop out.
And its the answer that someone always gives when the company in question has a product that they really like or if they are paid to endorse it (yes bloggers can be paid to advertise as well as provided with ‘samples’ or ‘gifts’).
If you want to go cruelty free understand what the fancy logos mean and if you arent sure ask the questions about parent companies, testing on finished products, testing on ingredients, permit or instruct others to test on your behalf, selling in China etc.