When Cruelty Free ISN’T really Cruelty Free….

Anyone who follows vegan or cruelty free accounts on any social media platform cannot be unaware of the backlash against Nars and their decision to sell in China and therefore allow their products to be tested on animals. For anyone who doesn't follow the issues, Nars were a cruelty free cosmetic company that proudly extolled their cruelty free credentials and for them to now embrace animal testing, is a complete betrayal of all of those who have supported them and all the ethical statements they have made over the years. (more…)...
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Cruelty Free – who can you trust? Whats the truth?

If you are reading this you are either a cruelty free blogger, interested in cruelty free, vegan, make up professional or just an all round good guy/girl! But what drives us mad down here on LJFarm is the misinformation and confusion that is spread by so many people people either through good intentions or intentional bias - its so easy for anyone just starting out on their cruelty free journey to assume that everything they read MUST be true. At Lilian Jones we do not subscribe to any group nor are we part of a wider company or organisation - that gives us the freedom to say what we want and more importantly, what we believe in. BUAV, PETA, Humane Society, NatureWatch - all names that many of us are familiar with and many of us respect as arbiters of truth and testimony.  But do we all understand the difference between them, do we understand what they really stand for and more importantly...
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