To soap or not to soap….

...that is the question! So, we love making soap and have been looking at the ways we can make it better; different fragrances, shapes, packaging, botanicals,  absolutely everything has been up for grabs.  As a result have spent an inordinate amount of time on Instagram, Pinterest and Etsy looking at soap makers and getting ideas as well as checking out the competition. (more…)...
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Twitter – brands, ethics and cruelty free. Is it all just the same-old, same-old?

We love the immediacy of Twitter and the conversations you can see develop with businesses, customers etc but does Twitter even work for a smallish, newish brand? Does it have a marketing point or is it a better space for pressure groups?Our weekly PR strategy meeting threw up so many BIG questions! Without doubt there is a sense that the cruelty free, green, beauty Twitter space is occupied by the same names promoting the same brands with no real questions being asked as to their green credentials.  Everyone is aware of the marketing budgets available to huge companies such as Lush or NYR and yet these are the names that get quoted as being the most green/ethical available.  Occasionally someone will call them out for one point or another but in reality its shouting in the wind. Lilian Jones is not huge, we don't have a huge marketing budget and, like many of our amazing artisan UK competition, we produce products as...
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