Cruelty Free products

In the last couple of weeks we have had a few messages and IG discussions with people about cruelty free and where we draw the line and why so I thought it might be an ideal blog post! We have been cruelty free since we started - in part because we have a house full of animals and couldn't bear the thought of animal testing - and partly because we realised there was a another way to go. Lets lay things on the line; in 2017 there is no need WHATSOEVER for beauty products to be tested on animals. Most of the component ingredients have been tested for many many years and we have loads of data to indicate what the reactions could be, we also know the safe limits and (especially if you are in the EU and work with Safety Assessments) these have been set. All products bought to market within the EU are by the nature of the certification process...
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Twitter – brands, ethics and cruelty free. Is it all just the same-old, same-old?

We love the immediacy of Twitter and the conversations you can see develop with businesses, customers etc but does Twitter even work for a smallish, newish brand? Does it have a marketing point or is it a better space for pressure groups?Our weekly PR strategy meeting threw up so many BIG questions! Without doubt there is a sense that the cruelty free, green, beauty Twitter space is occupied by the same names promoting the same brands with no real questions being asked as to their green credentials.  Everyone is aware of the marketing budgets available to huge companies such as Lush or NYR and yet these are the names that get quoted as being the most green/ethical available.  Occasionally someone will call them out for one point or another but in reality its shouting in the wind. Lilian Jones is not huge, we don't have a huge marketing budget and, like many of our amazing artisan UK competition, we produce products as...
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Cruelty Free – who can you trust? Whats the truth?

If you are reading this you are either a cruelty free blogger, interested in cruelty free, vegan, make up professional or just an all round good guy/girl! But what drives us mad down here on LJFarm is the misinformation and confusion that is spread by so many people people either through good intentions or intentional bias - its so easy for anyone just starting out on their cruelty free journey to assume that everything they read MUST be true. At Lilian Jones we do not subscribe to any group nor are we part of a wider company or organisation - that gives us the freedom to say what we want and more importantly, what we believe in. BUAV, PETA, Humane Society, NatureWatch - all names that many of us are familiar with and many of us respect as arbiters of truth and testimony.  But do we all understand the difference between them, do we understand what they really stand for and more importantly...
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